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Active Campaign · Success
Cast Iron Keto
A premium recipe and food blog targeting high-intent ketogenic lifestyle enthusiasts across Australia and international boundaries.
Project Overview
A premium recipe and food blog targeting high-intent ketogenic lifestyle enthusiasts across Australia and international boundaries. The campaign target was focused on capturing commercial and informational intent keyword clusters, restructuring the sitemap, fixing legacy technical errors, and configuring schema markup definitions.
Initial SEO Challenges
- Declining traffic on outdated recipe content.
- Crawl budget inefficiencies due to low-value legacy pages.
- Intense recipe blog competition globally.