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Active Campaign · Success
FWOSI USA
FWOSI is an e-commerce brand selling traditional Nepali Gurkha Kukri knives, handmade swords, and singing bowls directly to the competitive US market using Shopify.
Project Overview
FWOSI is an e-commerce brand selling traditional Nepali Gurkha Kukri knives, handmade swords, and singing bowls directly to the competitive US market using Shopify. The campaign target was focused on capturing commercial and informational intent keyword clusters, restructuring the sitemap, fixing legacy technical errors, and configuring schema markup definitions.
Initial SEO Challenges
- Starting with near-zero organic search presence in the US.
- Lack of clean category hierarchies, which blocked category-level keywords.
- Thin product page content missing NLP entity structures.
- Heavy competition from Amazon, Etsy, and established cutlery retailers.